The offline sales of hypermarkets are expected to experience only low current value growth in the US over the forecast period, largely due to a decline in outlet numbers, as hypermarkets invest instead in growing their shares of retail e-commerce – which has a lower overhead proposition. Hypermarkets will continue to face stiff competition from Amazon, whose rapid delivery, Prime membership model, and expanding brand offerings will be enhanced over the next five years by the company’s efforts to find momentum in offline grocery retail.
Strength in grocery will continue to be key to growth in share of grocery retailers for hypermarkets in the forecast period. Groceries are a non-discretionary purchase for consumers, thus can insulate retailers in a period of high inflation, when discretionary purchases are deprioritised.
No adjustment to the exceptional rise in grocery prices is expected over the forecast period, so hypermarkets will continue directing investment toward private label products to better compete with competitors in discounters. The trend in private label, and the fight for consumer loyalty, will increasingly centre on private label products that are not merely dupes of a best-selling brand, but stand out for their own unique attributes.
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Understand the latest market trends and future growth opportunities for the Hypermarkets industry in USA with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Hypermarkets are chained or independent retail outlets with a selling space of over 2,500 square metres and with a focus on selling both grocery and non-grocery merchandise. Hypermarkets are frequently located on out-of-town sites with large parking lots or as the anchor store in a shopping centre. Example brands include Carrefour, E Leclerc, and Walmart Supercenter.
See all of our definitionsThis report originates from Passport, our Hypermarkets research and analysis database.
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