The limited-service landscape in Thailand is poised for intense competition as it navigates a rapidly changing market environment. Existing players will not only face their current competitors but also a wave of new entrants, particularly from mainland China.
The outlook for foodservice fulfilment in Thailand is expected to remain dynamic, characterised by the interplay of eat-in, delivery, and takeaway options offered by limited-service restaurants. Each of these fulfilment methods will play a critical role in shaping the competitive landscape.
Sustainability has emerged as a significant consumer trend within limited-service restaurants, with a growth trajectory that is anticipated to become even more prominent over the forecast period. This trend is particularly relevant for international chained limited-service restaurants, where consumers, especially younger generations, are increasingly aware of environmental issues and expect foodservice providers to take responsible actions in their operations.
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Understand the latest market trends and future growth opportunities for the Limited-Service Restaurants industry in Thailand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Limited-Service Restaurants industry in Thailand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Limited-Service Restaurants
Limited-Service Restaurants (LSR) combine fast food and 100% home delivery/takeaway outlets. These outlets offer limited menus with items that can be prepared quickly. Customers typically order, pay, and pick up their order from a counter, though some outlets can have limited table service. This also includes 100% Home Delivery/Takeaway which provide no facilities for consumption on the premises. LSR tend to specialize in one or two main entrees such as hamburgers, pizza, or chicken, but they usually also provide drinks, salads, ice cream, dessert, etc. Food preparation is generally simple and involves one or two steps, allowing for kitchen staffs generally consisting of younger, unskilled workers rather than professional chefs. Other key characteristics include: • A standardised and restricted menu • Tight individual portion control on all ingredients and on the finished product • Individual packaging of each item • Counter service • For Chained Limited Service Restaurants, chained and franchised operations which operate under a uniform fascia and corporate identity • Any outlet offering full-service restaurant seating with servers would be excluded, even if delivery service is available.
See all of our definitionsThis report originates from Passport, our Limited-Service Restaurants research and analysis database.
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