During generally weakening consumer demand in Austria since the rise in inflation in 2022, consumers continued to showcase a strong desire to eat out following the limitations in the pandemic. This led limited-service restaurants to perform relatively well, offering affordability The first signs of another shift in consumer preferences were registered in 2024, when a slowdown in value growth for full-service restaurants was recorded.
Nordsee, a once well-established brand in Austria’s limited-service restaurant sector, experienced a significant decline over the forecast period with no clear path to recovery in sight. Once known for offering high-quality fish dishes, Nordsee has increasingly positioned itself as a fast-food option for seafood, akin to a McDonald's for fish, albeit with only moderate success.
With the rising costs of operating foodservice outlets, efficient concepts in limited-service restaurants will be more important across the forecast period. Operators will increasingly seek concepts that require minimal labour input and feature standardised workflows, with branding and marketing gaining even greater importance.
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Limited-Service Restaurants
Limited-Service Restaurants (LSR) combine fast food and 100% home delivery/takeaway outlets. These outlets offer limited menus with items that can be prepared quickly. Customers typically order, pay, and pick up their order from a counter, though some outlets can have limited table service. This also includes 100% Home Delivery/Takeaway which provide no facilities for consumption on the premises. LSR tend to specialize in one or two main entrees such as hamburgers, pizza, or chicken, but they usually also provide drinks, salads, ice cream, dessert, etc. Food preparation is generally simple and involves one or two steps, allowing for kitchen staffs generally consisting of younger, unskilled workers rather than professional chefs. Other key characteristics include: • A standardised and restricted menu • Tight individual portion control on all ingredients and on the finished product • Individual packaging of each item • Counter service • For Chained Limited Service Restaurants, chained and franchised operations which operate under a uniform fascia and corporate identity • Any outlet offering full-service restaurant seating with servers would be excluded, even if delivery service is available.
See all of our definitionsThis report originates from Passport, our Limited-Service Restaurants research and analysis database.
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