In Australia and New Zealand, the push for improved welfare standards for chickens raised for meat has gained momentum, with the release of new guidelines by the Agriculture Department of Australia. Major grocery retailers including Coles, Woolworths, and Aldi, have also committed to phasing out or banning battery cages from their supply chains by 2025.
The surge in sales of plant-based meat alternatives in Australia continues to complement the traditional fresh meat market, with an expanding array of players entering the arena. While growth experienced a slowdown in 2023 due to inflationary pressures, the penetration of plant-based alternatives is expected to persist and expand over the forecast period.
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Understand the latest market trends and future growth opportunities for the Meat industry in Australia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Meat
This is the aggregation of beef & veal, lamb, mutton & goat, pork, poultry and other meat. Only include fresh, raw, uncooked and unprocessed meat whether packaged or unpackaged, chilled or frozen. All industrially packaged/processed meat products typically sold via the self-service counters in retail outlets are excluded. This category does not cover offal, animal fat, skins and hides.
See All of Our DefinitionsThis report originates from Passport, our Meat research and analysis database.
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