Total volume sales of meat in Germany are projected to stabilise in 2025, with a very marginal increase compared with 2024, before seeing a modest, but steady, decrease through the remainder of the review period. Meat consumption in Germany is expected to continue its downward trajectory over the forecast period.
New regulations may come with new governments, from both Germany or EU. In particular, improvements to the Haltungsform (animal welfare) labelling system continue to be discussed.
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Understand the latest market trends and future growth opportunities for the Meat industry in Germany with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Meat industry in Germany, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Meat
This is the aggregation of beef & veal, lamb, mutton & goat, pork, poultry and other meat. Only include fresh, raw, uncooked and unprocessed meat whether packaged or unpackaged, chilled or frozen. All industrially packaged/processed meat products typically sold via the self-service counters in retail outlets are excluded. This category does not cover offal, animal fat, skins and hides.
See all of our definitionsThis report originates from Passport, our Meat research and analysis database.
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