Meat in Germany

March 2024
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EUR 1,125
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Overview:

Understand the latest market trends and future growth opportunities for the Meat industry in Germany with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the Meat industry in Germany, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Meat in Germany report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Meat in Germany?
  • What is the impact of commodity price fluctuations on local production and consumption?
  • What are the key campaigns or legislation driving Meat sales?
  • How are consumer attitudes towards fresh food evolving?
  • How significant is health and wellness in shaping consumer demand?
  • Where is future growth expected to be most dynamic?
Download Table of Contents

Meat in Germany - Category analysis

KEY DATA FINDINGS

Meat consumption continues to decline in 2023
Pork remains most popular meat in Germany
Further decline in meat consumption over forecast period with greater focus on quality over quantity
Ethical farming methods and meat production expected to shape demand
Summary 1 Major Processors of Meat 2023
Table 1 Total Sales of Meat by Category: Total Volume 2018-2023
Table 2 Total Sales of Meat by Category: % Total Volume Growth 2018-2023
Table 3 Retail Sales of Meat by Category: Volume 2018-2023
Table 4 Retail Sales of Meat by Category: % Volume Growth 2018-2023
Table 5 Retail Sales of Meat by Category: Value 2018-2023
Table 6 Retail Sales of Meat by Category: % Value Growth 2018-2023
Table 7 Retail Sales of Meat by Packaged vs Unpackaged: % Volume 2018-2023
Table 8 Forecast Sales of Meat by Category: Total Volume 2023-2028
Table 9 Forecast Sales of Meat by Category: % Total Volume Growth 2023-2028
Table 10 Forecast Retail Sales of Meat by Category: Volume 2023-2028
Table 11 Forecast Retail Sales of Meat by Category: % Volume Growth 2023-2028
Table 12 Forecast Retail Sales of Meat by Category: Value 2023-2028
Table 13 Forecast Retail Sales of Meat by Category: % Value Growth 2023-2028

Fresh Food in Germany - Industry Overview

Fresh food in 2023: The big picture
2023 key trends
Retailing developments
What next for fresh food?
Table 14 Total Sales of Fresh Food by Category: Total Volume 2018-2023
Table 15 Total Sales of Fresh Food by Category: % Total Volume Growth 2018-2023
Table 16 Retail Sales of Fresh Food by Category: Volume 2018-2023
Table 17 Retail Sales of Fresh Food by Category: % Volume Growth 2018-2023
Table 18 Retail Sales of Fresh Food by Category: Value 2018-2023
Table 19 Retail Sales of Fresh Food by Category: % Value Growth 2018-2023
Table 20 Retail Sales of Fresh Food by Packaged vs Unpackaged: % Volume 2018-2023
Table 21 Retail Distribution of Fresh Food by Format: % Volume 2018-2023
Table 22 Forecast Total Sales of Fresh Food by Category: Total Volume 2023-2028
Table 23 Forecast Total Sales of Fresh Food by Category: % Total Volume Growth 2023-2028
Table 24 Forecast Retail Sales of Fresh Food by Category: Volume 2023-2028
Table 25 Forecast Retail Sales of Fresh Food by Category: % Volume Growth 2023-2028
Table 26 Forecast Retail Sales of Fresh Food by Category: Value 2023-2028
Table 27 Forecast Retail Sales of Fresh Food by Category: % Value Growth 2023-2028

DISCLAIMER

Summary 2 Research Sources
The following categories and subcategories are included:

Meat

  • Beef and Veal
  • Lamb, Mutton and Goat
  • Pork
  • Poultry
  • Other Meat

Meat

This is the aggregation of beef & veal, lamb, mutton & goat, pork, poultry and other meat. Only include fresh, raw, uncooked and unprocessed meat whether packaged or unpackaged, chilled or frozen. All industrially packaged/processed meat products typically sold via the self-service counters in retail outlets are excluded. This category does not cover offal, animal fat, skins and hides.

See All of Our Definitions
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  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This report originates from Passport, our Meat research and analysis database.

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