Total volume sales of meat are expected to grow over the forecast period to exceed to pre-pandemic levels by 2024. Demand will be mainly supported by the ongoing trend of a high protein diet.
Although meat and seafood substitutes remains a niche category in Japan and many consumers are likely to prioritise fresh meat over plant-based alternatives in the short term due to inflationary pressures, meat substitutes continues to offer potential for further development. This will be driven by continuous health and nutrition interest among consumers, which could pose competition to fresh meat.
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Understand the latest market trends and future growth opportunities for the Meat industry in Japan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Meat industry in Japan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Meat
This is the aggregation of beef & veal, lamb, mutton & goat, pork, poultry and other meat. Only include fresh, raw, uncooked and unprocessed meat whether packaged or unpackaged, chilled or frozen. All industrially packaged/processed meat products typically sold via the self-service counters in retail outlets are excluded. This category does not cover offal, animal fat, skins and hides.
See All of Our DefinitionsThis report originates from Passport, our Meat research and analysis database.
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