Vietnam is expected to see GDP rise over the first three years of the forecast period. This is expected to result in increased disposable incomes for people, which will encourage them to eat out more often, especially in the context of busier and more social lifestyles.
Following the COVID-19 crisis, more young consumers are opting for imported frozen beef from Australia and the US over fresh local options. This trend is the result of such goods being more affordable following numerous free trade agreements (FTAs) with nations and organisations such as the US, Australia, and the EU, with some of these products being even less expensive than freshly produced beef.
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Understand the latest market trends and future growth opportunities for the Meat industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Meat industry in Vietnam, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Meat
This is the aggregation of beef & veal, lamb, mutton & goat, pork, poultry and other meat. Only include fresh, raw, uncooked and unprocessed meat whether packaged or unpackaged, chilled or frozen. All industrially packaged/processed meat products typically sold via the self-service counters in retail outlets are excluded. This category does not cover offal, animal fat, skins and hides.
See All of Our DefinitionsThis report originates from Passport, our Meat research and analysis database.
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