The outbreak of COVID-19 encouraged local consumers to spend greater time at home over the past three years, especially when considering prolonged periods of movement restrictions. During this time, quick recipe kits experienced rapid growth, offering a convenient cooking experience for those trying to juggle remote working, childcare and household chores.
There is an increasing presence of high-end meat products in China. Pork holds the highest volume share in the overall category and is considered the most mainstream and accessible meat by local consumers.
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Understand the latest market trends and future growth opportunities for the Meat industry in China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Meat
This is the aggregation of beef & veal, lamb, mutton & goat, pork, poultry and other meat. Only include fresh, raw, uncooked and unprocessed meat whether packaged or unpackaged, chilled or frozen. All industrially packaged/processed meat products typically sold via the self-service counters in retail outlets are excluded. This category does not cover offal, animal fat, skins and hides.
See All of Our DefinitionsThis report originates from Passport, our Meat research and analysis database.
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