Consumption of meat in Morocco is set to see modest growth during the forecast period, with total volume sales set to grow at a CAGR of 4%. Local breeders will continue to face rising costs for imported fodder.
Pork consumption in Morocco is expected to show minimal growth during the forecast period, with a negative volume growth projected. It continues to represent the smallest category within the meat sector, with annual consumption estimated at only 600 tons on average.
Poultry is expected to experience the strongest value and volume growth over the forecast period, driven by a continued shift from red meat to poultry among consumers, further accelerated by high inflation and challenging economic conditions. With drought and low production pushing up the prices of red meat, particularly beef and lamb, poultry will remain a popular and affordable option, especially for low-income Moroccan consumers.
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Understand the latest market trends and future growth opportunities for the Meat industry in Morocco with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Meat industry in Morocco, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Meat
This is the aggregation of beef & veal, lamb, mutton & goat, pork, poultry and other meat. Only include fresh, raw, uncooked and unprocessed meat whether packaged or unpackaged, chilled or frozen. All industrially packaged/processed meat products typically sold via the self-service counters in retail outlets are excluded. This category does not cover offal, animal fat, skins and hides.
See all of our definitionsThis report originates from Passport, our Meat research and analysis database.
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