One of the issues that limits sales of products such as rice cookers or slow cookers is the fact that these products do not fit in with the traditional Italian way of cooking. Furthermore, brands have not been very good at engaging with consumers on how to best use them or what benefits they can offer in preparing different dishes.
Appliances and electronics specialists and retail e-commerce are likely to remain the key distribution channels for small cooking appliances over the forecast period thanks to their wide offer and regular promotions. Nonetheless, home improvement and DIY specialist stores are evolving in Italy and the number of affiliated stores is shrinking in favour of directly operated stores which offer both online and in store sales.
Light fryers is expected to remain one of the most dynamic categories in small cooking appliances over the forecast period in retail volume terms. Light fryers have been seeing strong growth momentum thanks to the fact that they represent a valid and healthier alternative to deep fat fryers and some other cooking methods.
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Understand the latest market trends and future growth opportunities for the Small Cooking Appliances industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Small Cooking Appliances industry in Italy, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Small Cooking Appliances
Small cooking appliances includes coffee machines, breadmakers, electric grills, fryers, electric steamers, kettles, coffee mills, slow cookers, and other small cooking appliances.
See All of Our DefinitionsThis report originates from Passport, our Small Cooking Appliances research and analysis database.
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