The trends in small cooking appliances follow similar ones to food preparation appliances in Vietnam. Overall retail volume sales are expected to rise moderately as the category matures, although coffee machines and air fryers are set to see fast growth rates.
Home cooking recipe videos on social media platforms like TikTok and YouTube have played a significant role in boosting awareness and retail volume sales of small cooking appliances in Vietnam. Influencers introduce new recipes and raise awareness of the benefits of these products to a captive audience.
Small cooking appliances are widely available in Vietnam. While most consumers are keen to visit a physical store to see and test out major appliances, there is perceived to be less need to inspect small cooking appliances in person before purchasing.
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Understand the latest market trends and future growth opportunities for the Small Cooking Appliances industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Small Cooking Appliances industry in Vietnam, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Small Cooking Appliances
Small cooking appliances includes coffee machines, breadmakers, electric grills, fryers, electric steamers, kettles, coffee mills, slow cookers, and other small cooking appliances.
See all of our definitionsThis report originates from Passport, our Small Cooking Appliances research and analysis database.
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