Owing to its solid position in rice cookers, Tatung is expected to maintain its lead in small cooking appliances over the forecast period. Every family owns a Tatung electric cooker at home, even among younger generations who enjoy eating out of the home.
In 2024, local brands have a large volume share of small cooking appliances, which can be attributed to the strong familiarity with local food culture, wide product portfolios and affordable prices. International brands are penetrating selected categories, such as Panasonic and Zojirushi in breadmakers, Philips Saeco in coffee machines, and Zojirushi and Tiger in rice cookers and kettles.
Considering the Taiwanese curiosity for innovative models, brands will continue to diversify over the forecast period to reach a wider consumer base. Conducting online group purchasing has been one of the main marketing strategies adopted by manufacturers.
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Understand the latest market trends and future growth opportunities for the Small Cooking Appliances industry in Taiwan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Small Cooking Appliances
Small cooking appliances includes coffee machines, breadmakers, electric grills, fryers, electric steamers, kettles, coffee mills, slow cookers, and other small cooking appliances.
See all of our definitionsThis report originates from Passport, our Small Cooking Appliances research and analysis database.
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