Energy efficiency will continue to be a key selling point in small cooking appliances over the forecast period, as seen across multiple consumer appliances categories. Inflation has pushed up prices in the category and consumers are also facing hikes in energy prices and utilities, thus, energy efficient appliances are perceived to offer value for money in the long-term, even if the prices of the products may be higher than those which do not have such a desirable energy-efficiency rating.
Sustainability will be another hot topic over the forecast period, as consumers continue to become environmentally aware. Consequently, the growth of hard pods, whilst still robust, will be slightly lower than that of espresso coffee machines, as pods are not perceived as being eco-friendly, whereas espresso machines are.
The forecast period will witness production improvements for several manufacturers in Romania, which will also influence sales over the forecast period. For example, Versuni Holding BV (the new GBO of Philips for the category) is set to invest a reported RON75 million in the upgrading of its espresso machine factory in Ora?tie (Hunedoara).
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Understand the latest market trends and future growth opportunities for the Small Cooking Appliances industry in Romania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Small Cooking Appliances industry in Romania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Small Cooking Appliances
Small cooking appliances includes coffee machines, breadmakers, electric grills, fryers, electric steamers, kettles, coffee mills, slow cookers, and other small cooking appliances.
See All of Our DefinitionsThis report originates from Passport, our Small Cooking Appliances research and analysis database.
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