Following recent dips in demand, small cooking appliances is expected to resume its upward trajectory during the forecast period. Austrians are likely to show increasing interest in kitchen gadgets, supported by improving consumer sentiment and purchasing power, which recently suffered due to high inflation.
Around mid-2024, Groupe SEB, the company behind a broad portfolio of brands in small consumer appliances, announced the foundation of Groupe SEB WMF Consumer GmbH in cooperation with German tableware manufacturer WMF to join forces in the DACH region. Both companies should benefit from synergy effects, particularly in marketing and sales.
Philips enjoys particular consumer confidence in fryers with its Airfryer brand, having invested heavily in building the brand over many years. In spring 2024, the company successfully expanded its product range with the Philips Airfryer 3000 Series Dual Basket.
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Understand the latest market trends and future growth opportunities for the Small Cooking Appliances industry in Austria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Small Cooking Appliances industry in Austria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Small Cooking Appliances
Small cooking appliances includes coffee machines, breadmakers, electric grills, fryers, electric steamers, kettles, coffee mills, slow cookers, and other small cooking appliances.
See all of our definitionsThis report originates from Passport, our Small Cooking Appliances research and analysis database.
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