Albeit remaining below pre-pandemic levels, retail volume sales of small cooking appliances in Australia are expected to stabilise and gradually regain growth momentum over the course of the forecast period. A preference for multifunctional appliances will remain, as well as those offering time-saving options and healthy methods of cooking.
Digital marketing has become a key aspect for brands to connect with consumers, developing strategic content focused on the ways they may use their products with recipes or cooking tips, and relating their brand with famous icons to develop a community. As consumers continue to show restraint with their budgets, their pre-purchase stage is extended as they research the available alternatives and the possible results they can achieve using the appliances.
In Australia, many consumers are likely to remain highly value conscious heading into the forecast period. They will search for reliable, durable appliances that offer specific value.
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Understand the latest market trends and future growth opportunities for the Small Cooking Appliances industry in Australia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Small Cooking Appliances industry in Australia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Small Cooking Appliances
Small cooking appliances includes coffee machines, breadmakers, electric grills, fryers, electric steamers, kettles, coffee mills, slow cookers, and other small cooking appliances.
See all of our definitionsThis report originates from Passport, our Small Cooking Appliances research and analysis database.
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