Air fryers will remain the best performer over the forecast period. There is still room for growth from new purchases, and, despite the category being relatively new, strong growth will also be driven by replacement purchases.
As air fryers grow, competing products will struggle to retain volume sales. Growth in entry-level microwaves, for instance, will be negatively impacted by momentum in air fryers, as both compete through convenience.
While sales of coffee machines are set to post a decline, driven by the lower sales in other standard coffee machines and filter coffee machines, espresso coffee machine and pods will continue to outperform the sector average and increase their share over the forecast period. Consumption patterns in coffee will remain favourable to espresso, and this will influence sales of coffee machines.
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Understand the latest market trends and future growth opportunities for the Small Cooking Appliances industry in Greece with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Small Cooking Appliances
Small cooking appliances includes coffee machines, breadmakers, electric grills, fryers, electric steamers, kettles, coffee mills, slow cookers, and other small cooking appliances.
See All of Our DefinitionsThis report originates from Passport, our Small Cooking Appliances research and analysis database.
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