The increase in VAT, by one percentage point to 18%, on 1 January 2025 is expected to dent sales of small cooking appliances over the forecast period. As a result, Israeli consumers are likely to cut back further to avoid further pressure on their purses.
Government offices and high-tech companies are likely to continue to give small cooking appliances such as bread makers and coffee machines to their employees around national holidays. As a result, whilst this type of gift giving opens the door to greater product awareness, the fact that many consumers get given them for free means that there is no real need to buy them through retail channels, which, generally speaking, will continue to act as a barrier to more growth in the long run.
Sarig and Yosef Haim are expected to continue to fight it out for top spot in small cooking appliances over the forecast period. Leading player, Sarig, benefits from its Ninja brand in light fryers, as well as well established brands like Morphy Richards and Russell Hobbes, both of which have a presence in the kettles category.
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Understand the latest market trends and future growth opportunities for the Small Cooking Appliances industry in Israel with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Small Cooking Appliances
Small cooking appliances includes coffee machines, breadmakers, electric grills, fryers, electric steamers, kettles, coffee mills, slow cookers, and other small cooking appliances.
See all of our definitionsThis report originates from Passport, our Small Cooking Appliances research and analysis database.
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