Given that demand for small cooking appliances is related to the development of the real estate market in the country, the deceleration of new building projects and the higher prices of real estate credit to consumers will dampen demand for small cooking appliances in the local market during the forecast period, suppressing growth in value and mainly volume terms.
Being very popular with Chilean consumers, who have a good knowledge of the brands that will meet their needs, the private label segment is expected to continue to grow during the forecast period, pushed by retailers, which are aiming to increase their profits in categories in which there is a lack of differentiation amongst competitors and consumers prioritise pricing and functionality above all other criteria when making purchasing decisions. Facing high prices in food and other basic goods, Chilean consumers are turning to private label products as a way of making their money go further.
While essential products will inevitably remain the priority and key focus of consumers during the forecast period and private label products will continue to gain space with their accessible and relatively simple products, the niche market for speciality appliances will retain some potential for growth. With the “gourmetisation” and DIY trends still in effect even after the pandemic, consumers will continue to try to replicate the experience of eating at a restaurant when at home, giving space to retailers and manufacturers to offer appliances that can compete with other SKUs available in the local market in terms of their technological capabilities.
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Understand the latest market trends and future growth opportunities for the Small Cooking Appliances industry in Chile with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Small Cooking Appliances
Small cooking appliances includes coffee machines, breadmakers, electric grills, fryers, electric steamers, kettles, coffee mills, slow cookers, and other small cooking appliances.
See all of our definitionsThis report originates from Passport, our Small Cooking Appliances research and analysis database.
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