During the forecast period, small cooking appliances in China is expected to continue its low single-digit decline in retail volume sales, although the rate of decline is set to slow. Categories with high maturity, such as rice cookers (which includes both rice cookers and multi-cookers), and kettles, are projected to continue to see declining retail volume sales.
At the AWE2024, Tineco showcased its new kitchen robot Mini, priced at CNY1,890 for the stand-alone unit. This price is more accessible to mass consumers compared with the high-end Pro version, particularly catering to the needs of small households with 1-3 members.
The leading brands in small cooking appliances, local brands Midea, Supor, and Joyoung, accounted for a high combined share of retail volume sales at the end of the review period, set to approach two thirds of sales in 2024. With their shares continuing to rise in this year, they are expected to maintain their strong positions in the forecast period.
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Small Cooking Appliances
Small cooking appliances includes coffee machines, breadmakers, electric grills, fryers, electric steamers, kettles, coffee mills, slow cookers, and other small cooking appliances.
See all of our definitionsThis report originates from Passport, our Small Cooking Appliances research and analysis database.
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