Overall home video in India is set to see retail volume growth in 2024. The category is overwhelmingly dominated by televisions (LCD TVs), and therefore the trends in this category dictate the trends in overall home video. After a year of retail volume decline in 2023, LCD TVs is expected to witness a strong rebound in 2024, due to factors such as new product launches, improving economic conditions, increased affordability, and higher internet penetration. A growing segment of the population is

In 2023, home video in Brazil faced continued challenges as global price increases and inflation kept the category under pressure, and this trend has continued into 2024. Even though the FIFA World Cup in 2022 gave the category a temporary boost, this momentum did not carry through to 2023 and 2024, with a notable retail volume decline in 2023, which is expected to continue in 2024, although at a slower rate. Sales in 2023 were largely driven by price cuts, especially during aggressive Black Fri

After consecutive declines over 2021-2023, after the pandemic, home video in Germany is set to grow again in retail volume terms in 2024. This is likely to be driven by the European Championship in football, as well as the Olympic Games, both taking place in 2024, which has motivated an increasing number of people to invest in a high-quality television to be able to experience these sports events to the fullest. These events even outweigh the overall purchasing reluctance that is characterising

Home video in Taiwan is a highly saturated category and saw a significant decline in 2023 due to inflationary spikes and increased expenditure on international travel, but enjoyed a slight increase in 2024 in volume terms and robust current value growth, perhaps due in part to the 2024 Paris Olympics gaining attention.

Around 2010, there was a golden age for demand for televisions in Japan. The shift from analogue to digital terrestrial broadcasting necessitated virtually every household to replace their television set, igniting this boom. This trend was further boosted by the government’s countermeasures against the global financial crisis, which included a de facto subsidy called “eco-points” for purchasing large appliances.

Retail volume sales of televisions, which dominate demand for home video in Hong Kong, are growing slowly in 2024 following declines amid market saturation and an uncertain economic situation. Local consumers rushed to purchase televisions during the initial stages of the pandemic and subsequent home seclusion, which resulted in a sudden shift in the average 4-7 year replacement cycle. Demand started to slow or even decline in the following years, with many consumers reluctant to upgrade so soon

In the competitive world of televisions, where renowned brands are most trusted, players are prioritising profitability over volume share. With volume sales continuing to decline in 2024, some companies are allocating resources and investments towards achieving short-term goals. Consumers are seeking value for money options that offer the best balance between features and performance. There is an increased demand for products that offer high quality at affordable prices. Some consumers are willi

Home video is set to see volume sales decline in Israel in 2024. Volume sales of televisions are likely to see decline during the year despite competitive pricing by retailers seeking to stimulate the market, particularly in the mid-range bracket where consumers are most severely feeling the pinch of a challenging economic environment. OLED TVs are likely to prove relatively resilient during the year. Consumers have a wide range of OLED televisions to choose from and many different brands across

Home video registered modest positive volume performance in Portugal in 2024, following years of decline due to category maturity, replacements during the COVID-19 pandemic and ongoing price consciousness. Current value sales are growing faster than volume sales, driven by the premiumisation trend, which is visible in other product categories like smartphones and laptops. Brands are competing to increase their value share by promoting higher average price models of smart TVs to encourage value u

Sales in home video in Italy in 2024 are achieving positive volume growth, rebounding from the slump seen in 2023. This is supported by the positive performance of televisions, and associated developments around home cinema and audio which are also boosting TVs. For example, as seen with LG (LG Corp (GBO)) launching its new collection of soundbars, conceived to be sold along with the new lineup of 2024 TVs. Indeed, we are noticing a growing number of TV-focussed brands moving into the home audio

Unlike most other consumer electronics in Morocco in 2024, the picture is positive for home video, with volume sales expected to increase. Consumers are increasingly upgrading their TVs, favouring larger screens and devices with increased connectivity. This trend has been fuelled by the growing use of other home entertainment devices in conjunction with televisions such as gaming consoles, smartphones and laptops. Consequently, there is rising demand for TVs with new technologies and features, p

The home video market in Spain is projected to stabilise in 2024 having experienced a decline in retail volume sales in the previous year. Market dynamics are evolving, with a clearer polarisation between premium and economy brands. While there is a growing demand for high-end and budget televisions, mid-range products are losing their appeal. Additionally, Spanish consumers are increasingly opting for larger TV screens, driven by the belief that investing in superior in-home entertainment syste

Home video in South Korea is expected to post a static performance in overall volume terms in 2024, with OLED TVs being the only devices to witness positive growth. Demand for OLED TVs is being driven by their superior picture quality, characterised by deep blacks and vibrant colours, which enhances the viewing experience. Additionally, advancements in OLED technology have made these TVs slimmer and more energy-efficient, appealing to consumers looking for high-performance, aesthetically pleasin

Retail volume sales of home video in Nigeria look set to record a decline in 2024. The growth of televisions in Nigeria is significantly dampened by high inflation and a scarcity of foreign exchange. These economic challenges have resulted in increased prices for LCD TVs, compounded by supply chain disruptions due to the Israel-Hamas war and issues with piracy affecting imported goods. Consequently, consumers are prioritising their spending on essentials, leading to an extended replacement cycle

In 2024, home video is expected to register growth both in volume and current value terms in Ukraine, fuelled by the increasing demand for televisions. Following internal relocations resulting from the Russian invasion of Ukraine, many local consumers have resettled in new locations and are now seeking to invest in appliances that can enhance the cosiness and comfort of their new residences. Some are continuing to divert funds and invest in upgrading older models in line with increasing internet

The sales volume of LCD TVs in Egypt experienced modest growth in the first half of 2024, following a slight decline in 2023. This growth is largely attributed to the organic population increase and growing demand. During 2022, there was an exceptional surge in LCD TV sales due to consumer panic buying amidst speculations of further currency devaluations and a persistent foreign currency shortage. However, this trend corrected in 2023, resulting in a modest decline in sales volume. In early 2024

In the Philippines, LCD TVs continue to dominate volume sales in home video primarily due to their affordability compared to their OLED TV counterparts. The average price of an LCD TV is significantly lower, making it a more accessible option for a wider range of consumers. For instance, while a high-end OLED TV might start at around PHP50,000, LCD TVs can be found for as little as PHP10,000 to PHP20,000, offering a viable alternative for those on a tighter budget. This price disparity is a cruc

LCD TVs are among the biggest losers in home video in Argentina in 2024. Consumers find these devices expensive compared to other categories, and the high out-of-pocket cost is a significant deterrent during a period when consumers' disposable income is falling. The decline in sales in 2023 and 2024 is not due to a high base of comparison with 2022, when the Football World Cup was held in Qatar. Instead, the economic recession and persistent high inflation are the main reasons for the sharp fall

Home video in Mexico is projected to see further strong, if slower, retail volume growth in 2024. However, this performance is due to the strong rise in purchases of televisions as the demand for video players continues on a steep downward trajectory towards obsolescence. Within televisions, consumers in Mexico are interested in live audio, especially products that incorporate advanced audio technologies, such as high-quality drivers, digital signal processing and equalisation settings to optimi

It is expected to be a more positive picture for home video in Norway in 2024, with TVs seeing an increase in volume sales, both for LCD and OLED TVs. Volume growth is supported by major sporting events in 2024, including the Paris Olympics and the European Football Championships. Such types of sporting events have proved historically to boost volume sales of TVs and it is expected that this will happen in 2024 as well.

Overall, there is expected to be a marginal fall in volume sales of home video in 2024. TVs remain a high priority consumer electronic product for Romanians, being one of the most popular products in terms of both value and volume sales. Nevertheless, demand has been declining since 2022, partly due to increasing diversification of entertainment sources. In addition, sales increased robustly up to the end of the pandemic and as such these TVs are still functioning well. Consumers are also still

Overall, there is expected to be a slight decrease in volume sales of home video in the Netherlands in 2024, driven by a dramatic decline in volume sales of video players and also volume decline for LCD TVs. However, volume sales of OLED TVs are expected to grow by over a fifth, though there continues to be more LCD TVs sold. The prices of OLED TVs are dropping, as the technology becomes more mainstream, and this is supporting volume sales. Samsung in particular benefits from this, Consumers are

Overall, there is expected to be a fall in volume sales of home video in Poland in 2024. TVs remain a high priority consumer electronic product, being one of the most popular products in terms of both value and volume sales. Nevertheless, demand has been declining since 2022, partly due to increasing diversification of entertainment sources. For instance, consumers under 40 years-of-age such as millennials and gen Z are opting for more versatile devices like smartphones, tablets, and laptops for

Home video is stabilising in volume sales in 2024, following the steeper slump seen in 2023. However, the category continues to face some challenges. TVs tend to have longer lifecycles than many other electronics (eg computers and smartphones), thus replacement cycle rebounds are more uncertain. In a cross-category trend, many consumers upgraded their TVs during the era of the pandemic lockdowns, when there was an emphasis on people investing in their home comforts and home entertainment systems