Although LCD TVs will continue to dominate, OLED TVs is set to drive growth and gain share in televisions in the forecast period, capturing a significant share of consumer interest and demand. With their superior picture quality, wide viewing angles, and vibrant colours, OLED displays offer an unparalleled visual experience.
LG and Samsung are together expected to account for three quarters of volume sales in home video in 2023, and are set to maintain their dominance in the Brazilian market in the forecast period. These established players have built a strong reputation for quality, innovation, and reliability amongst Brazilian consumers.
The quest for an immersive viewing experience and seamless integration with evolving technologies is driving continuous innovation in home video. Consumers are increasingly seeking more than just a standard television; they desire an immersive entertainment set-up.
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Understand the latest market trends and future growth opportunities for the Home Video industry in Brazil with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Home Video industry in Brazil, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Home Video
This report originates from Passport, our Home Video research and analysis database.
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