The Israeli Government is expected to make significant efforts to get inflation under control over 2024-2025, which could help to stimulate sales of televisions in the forecast period. The reform of the Israeli Standards Board regulations could also provide a boost to sales as it is likely to lead to a growing number of products entering the market during the forecast period, intensifying pricing competition and, thereby, stimulating sales growth.
More Israelis will switch from LCD TVs to OLED TVs over the forecast period, with demand for the former projected to fall while volume sales of the latter grow strongly. Together with rising awareness of their higher picture quality, migration to OLED TVs will continue to be encouraged by the increasing availability of cheaper varieties, the release of more movies and TV shows in Ultra HD resolution and the development of new models with cutting-edge technology.
Sales of televisions are also expected to be hindered by continuing import difficulties in the Red Sea during the forecast period. These difficulties are linked to the security crisis in the Red Sea as well as the reappearance of maritime piracy at the entrance to the Bab El Mandeb strait, which is also disrupting maritime traffic.
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Understand the latest market trends and future growth opportunities for the Home Video industry in Israel with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Home Video
This report originates from Passport, our Home Video research and analysis database.
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