After disruption to sales growth during the review period, in the forecast period home video (mainly televisions) is expected to witness steady growth in the forecast years in retail volume and current value terms, due to factors such as new technological advances, and growing consumer demand to create a cinematic viewing experience at home. At the end of the review period, several major manufacturers of TVs launched OLED, QLED, and QNED products, which incorporate the latest cutting-edge technology and provide a superior viewing experience.
During the review period, the demand for large-screen TVs (55-inch and above) increased significantly more than other sizes, as consumers preferred large-screen and premium models with better features. This trend is expected to continue well into the forecast period.
In the forecast period, the number of manufacturers producing TVs locally is expected to increase, as they look to capitalise on government initiatives, minimise supply chain disruptions, enhance cost efficiency, speed up time to market, and diversify risk. In 2024, brands of televisions are continuing to invest in and expand their manufacturing capabilities in India.
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Understand the latest market trends and future growth opportunities for the Home Video industry in India with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Home Video industry in India, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Home Video
This report originates from Passport, our Home Video research and analysis database.
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