While the home video category in India is currently dominated by LCD TVs, there is a small yet growing demand for OLED TVs from consumers who are in pursuit of a cinematic viewing experience at home. OLED TVs are rapidly gaining popularity due to their picture quality, high image contrast, rich colours and better viewing angles.
Since many Indians still prefer to personally visit retail stores to view and experience the television and speak to in-store experts, appliance and electronic specialists continue to remain the dominant distribution channel in home video. That being said, e-commerce continues to gain increasing prominence in the country due to factors such as more variety, easy comparability, greater convenience and access to exclusive deals and offers.
Over the years, a growing number of manufacturers have shifted to producing televisions locally in order to benefit from government initiatives, reduced supply chain disruptions, cost-efficiency, faster time-to-market and to diversify risk. This trend is expected to continue well into the forecast period due to the growth potential of this category and the presence of a strong original equipment manufacturer (OEM) system.
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Understand the latest market trends and future growth opportunities for the Home Video industry in India with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Home Video industry in India, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Home Video
This report originates from Passport, our Home Video research and analysis database.
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