Over the forecast period, home video in Ukraine is poised to register significant growth, both in retail volume and current value terms, as a result of ongoing technological advancements. These advancements will see the ongoing introduction of new features aimed at enhancing convenience and user experience, thereby stimulating consumer demand.
OLED TVs will continue to register growth in both current value and volume terms, thanks to the strategic promotions and discounts offered by retailers, which enhance the attractiveness and affordability of OLED TVs for conscious consumers. By leveraging promotional campaigns and incentives, retailers effectively stimulate sales growth, encouraging more Ukrainians to invest in OLED TVs.
The highest growth rate for TV sales is observed through e-commerce, which is gaining ground at the expense of appliances and electronics specialists. However, a prevailing trend has emerged amidst martial law conditions where consumers opt for readily available goods.
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Understand the latest market trends and future growth opportunities for the Home Video industry in Ukraine with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Home Video industry in Ukraine, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Home Video
This report originates from Passport, our Home Video research and analysis database.
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