There will be further volume decline over the forecast period. As such, manufacturers will focus on innovation in order to drive up value sales.
OLED TVs will outperform LCD TVs over the forecast period. OLED TV remains in the growth stage of development, and this means price points will become more accessible as the technology becomes more mainstream and more models are launched.
Sales will continue to be highly seasonal. In general, during the summer months, sales decrease since people prioritise other purchases such as travel, entertainment and holidays.
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Home Video
This report originates from Passport, our Home Video research and analysis database.
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