LCD TVs are expected to show strong growth over the forecast period, supported by anticipated economic improvements, foreign exchange stability, and better supply chain conditions. As the economy strengthens, consumers who had delayed replacing their old TVs due to economic constraints are likely to upgrade to new LCD models.
The competitive landscape for televisions is expected to intensify, spurred by innovations and the integration of artificial intelligence (AI) technologies. Consumers are increasingly seeking convenience and enhanced functionality in their home entertainment systems, and brands such as LG have already introduced AI features in their products.
OLED TVs are projected to grow strongly, driven by aggressive discount sales and competitive strategies from leading brands like LG, aiming to retain their market share against strong competitors such as Samsung. The introduction of new players in OLED TVs is likely to further boost sales growth through price discounting and innovative marketing.
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Understand the latest market trends and future growth opportunities for the Home Video industry in Nigeria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Home Video industry in Nigeria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Home Video
This report originates from Passport, our Home Video research and analysis database.
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