OLED TVs have emerged as next-generation technology compared with LCD TVs. Initially, there was a significant price difference, with OLED TVs costing several times more than LCD TVs.
Expected to see an even stronger decline than televisions in Japan is video recorders. It has become commonplace to watch videos on-demand via the internet, and services that allow for viewing terrestrial broadcasts online, such as TVer, have been on the rise.
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Understand the latest market trends and future growth opportunities for the Home Video industry in Japan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Home Video industry in Japan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Home Video
This report originates from Passport, our Home Video research and analysis database.
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