Away-from-home tissue and hygiene maintained healthy growth in Singapore in 2024, with away-from-home hygiene achieving the strongest sales in both value and volume terms.

Away-from-home tissue and hygiene in Estonia experienced further moderate growth in 2024 as businesses, restaurants, and public spaces became busier. With offices fully open and tourism rebounding post-pandemic, demand for toilet paper, paper towels, and hygiene products has increased in hotels, workplaces, and restaurants. Consumers also expect higher hygiene standards; therefore, businesses are investing in higher-quality and eco-friendly options. Additionally, stricter regulations and a growi

Away-from-home tissue and hygiene registered a slowdown in current value sales over 2024 amid a steady economic climate. Horeca businesses suffered a blow from higher VAT rates brought in at the beginning of 2024, thus hindering growth potential. Toilet paper remains the dominant category in away-from-home tissue and hygiene, although growth was stagnant due to the decline in horeca sales in 2024. Demand from offices and other public spaces remained stable. Adult incontinence is the fastest grow

Away-from-home tissue and hygiene in Austria registered modest value growth in 2024, albeit slower than the previous year. Inflationary pressures have subsided, although raw material, production and transport costs remain high for businesses. Volume sales of away-from-home tissue and hygiene slowed as demand patterns began to normalise in the post-pandemic era. Indeed, demand for tissue and hygiene products within public and private sector organisations had received a boost when the pandemic sub

It was a dismal year for away-from-home tissue in Ecuador in 2024, with current value sales falling significantly. A severe drought drastically cut hydroelectric production, leading to frequent lengthy blackouts during the final quarter of 2024. This disrupted businesses such as foodservice and hospitality. In addition, a significant security crisis prompted the newly appointed government of Daniel Noboa to impose nighttime curfews in major cities. This also disrupted businesses and also discour

The rate of growth in retail current value sales of away-from-home (AFH) tissue and hygiene slowed significantly in 2024, with AFH toilet paper continuing to account for the bulk of sales, supported by urbanization and rising disposable incomes, as well as increased emphasis on hygiene in public places. Growth in 2024 was undermined in part by a strong base effect, as the easing of COVID-19 restrictions boosted demand in 2023, as local consumers spent less time at home. Meanwhile, after increasi

Away-from-home (AFH) tissue and hygiene in Brazil experienced significant growth and transformation over the past few years. The end of the pandemic was a key driver of growth, as increased foot traffic in restaurants, hotels, and commercial establishments boosted demand for AFH tissue products. The pandemic had a profound negative impact on sales. Lockdowns led to reduced demand from restaurants, hotels, and commercial establishments, while remote working increased sales via retail. Despite the

Away-from-home tissue in South Africa continued to record solid growth rates in 2024, attributable to rising levels of urbanisation, an increase in tourism activity and the growing foodservice channel under horeca. As the economy continued to stabilise in the second half of 2024, people began to spend greater time away from their homes. Consumer foodservice, along with domestic tourism, experienced stable growth throughout the year, thereby helping to bolster demand for away-from-home tissue. In

Greater mobility post-pandemic continued to boost sales of away-from-home tissue in the UK in 2024, ensuring a full recovery to 2019 levels in volume terms. In addition, certain cleaning habits that were adopted during the pandemic remained relevant at the end of the review period, acting as a positive driver for related products such as AFH wipers, for example. Volume growth in away-from-home tissue was more impressive than the stagnant growth experienced by value sales in 2024, as inflation ea

Total current value sales growth for AFH tissue and hygiene in Algeria in 2024 was down moderately on 2023. While this was partly because a reduction in inflation spurred more intense price competition between suppliers, all categories also saw volume growth rates slow from the previous year as private businesses and public institutions continued to trim their budgets amidst still-elevated cost pressures. Nonetheless, demand remained quite resilient overall thanks to broadly favourable demograph

In 2024, there was a growing preference for the economy segment of away-from-home tissue in Chile, partly attributed to a shift towards more affordable options as a result of budgetary constraints and a move away from high-quality products. The growth of informal employment also played a role, weakening the formal supply chain and lowering the demand for minimum standards in some companies. The migration among some clients towards more informal settings, such as fairs, supported this trend. Alth

Overall away-from-home (AFH) tissue in Mexico saw negligible volume growth in 2024, whilst current value growth was slightly higher. Population growth was one factor which contributed to growth in this year. In addition, the travel industry in Mexico continued to exhibit growth in 2024, signalling a continued rise in demand for AFH products in outlets associated with leisure and tourism. Business/industry, meanwhile, saw its share of sales in AFH tissue rise in 2024, as some workers had to retur

Away-from-home (AFH) tissue maintained growth in both volume and current value terms in South Korea in 2024, although value growth was much higher. This was mainly driven by price increases in the tissue industry generally, due to rising pulp costs globally. In addition, the strong increase in the number of inbound arrivals contributed to value growth for horeca. Amongst AFH tissue categories, AFH wipers, which are used in nearly all restaurants in South Korea, saw the highest value growth in 20

Value sales of away-from-home tissue increased in 2024. Away-from-home paper tableware remained the largest category, with sales rising steadily. Away-from-home toilet paper was the most dynamic category, with substantial growth on the previous year. Sustained demand from Switzerland’s tourism and hospitality sectors was a key driver of performance, as restaurants, hotels and catering services continued to invest in hygiene solutions. These sectors increasingly prioritised quality and functional

Tunisian consumers continue to eat outside of the home more frequently, driven by factors such as traffic, longer distances between work and home, and a need to save time due to increasingly busy lifestyles. In addition, the increasing participation of women in the workforce and fewer households with a female domestic worker have contributed to a decline in home-cooked meals. As a result, fast food chains and restaurants are visited more often, driving growth of away-from-home tissue and hygiene

Post-pandemic growth in tourism, hospitality and business in North Macedonia enabled robust current value sales growth for AFH tissue and hygiene in 2024. Public sector investments were also substantial, although they are subject to considerable administrative requirements and scrutiny, along with the obligation to undergo tender procedures, which offer limited opportunities typically available only to selected players.

Away-from-home tissue and hygiene in Slovenia continued to perform well in 2024. The recovery of horeca and continued expansion of business activities in the post-COVID-19 period positively impacted the AFH performance. Away-from-home tissue posted moderate volume growth, but a strong current value increase in 2024, albeit supported by inflationary pressure on prices. Although subject to significant administrative requirements and scrutiny, such as tender procedures and specific requirements and

Away-from-home tissue reported moderate value sales growth in 2024. Horeca was the primary growth driver fuelled by the resurgence of tourism and hospitality. Business/industry also contributed to growth reflecting the normalisation of economic activities. Paper towels and toilet paper stand out as the strongest categories, due to their essential function across various settings. A notable trend is the increasing emphasis on sustainable and hygienic solutions. Sales have expanded significantly w

In 2024, away-from-home (AFH) tissue experienced solid current value growth, driven by the recovery of inbound tourism. According to Euromonitor’s Travel data, the number of international arrivals to Japan plummeted in 2020 and 2021 due to the COVID-19 pandemic and various travel restrictions. However, the situation began to improve in 2022, with a major rebound seen in 2023, as Japan reclassified COVID-19 to a less risky infectious disease. By 2024, the number of inbound tourists had already su

In 2024, away-from-home (AFH) tissue in India grew significantly in both volume and current value terms, driven by increasing demand in areas such as hospitality, healthcare, and foodservice. Key trends fuelling this growth included heightened hygiene awareness post-pandemic, a rising middle-class, and increased disposable incomes. Horeca (hotels, restaurants, and cafés), is a strong channel within AFH tissue, as establishments are enforcing strict hygiene protocols to ensure guest safety.

Away-from-home (AFH) tissue saw steady growth in both volume and current value terms in China in 2024, driven by the recovery of the hospitality and foodservice industries. As restaurants, hotels, and public facilities experienced a rebound in traffic, demand for AFH tissue products, especially AFH boxed facial tissues and AFH paper towels, increased accordingly in horeca. However, the penetration rate of AFH tissue remains relatively low, indicating significant room for further expansion. Meanw

Already fully recovering in demand terms the previous year, sales of away-from-home tissue in Australia continued to rise in 2024, driven by the recovery of international travel and major events. Demand for away-from-home tissue surged in hotels, restaurants, airports, and public facilities during the year, supported by the arrival of eight million overseas visitors, resulting in an 86% recovery to pre-pandemic levels for inbound tourists. Events such as the Australian Open and the Formula 1 Gra

Growth in total away-from-home (AFH) tissue and hygiene current value sales in Kazakhstan in 2024 was down on 2023. This was mainly due to more intense price competition amidst a significant and sustained drop in inflation. However, the same factors ensured all categories showed better results in volume growth terms than they did the previous year. Lower inflation alleviated cost pressures for private companies and public institutions, reducing their need to rein in expenditure on tissue and hyg

Away from home (AFH) tissue and hygiene experienced significant value growth in Turkey in 2024, with away from home tissue showing slightly stronger value growth than away from home hygiene. Both categories saw positive volume growth, at healthy single-digit figures. Away from home tissue is also the largest of the two categories in both value and volume terms. In away from home tissue, AFH paper towels is the largest category in both value and volume terms, whereas AFH toilet paper showed the s