AFH tissue and hygiene is set to maintain solid current value growth in the forecast period, with increases for both AFH tissue and AFH hygiene. Witnessing the heightened consumer emphasis on hygiene and cleanliness, many away-from-home establishments, such as hotels, restaurants, and corporate offices, are increasingly stocking up on tissue products that can alleviate their concerns and those of consumers.
AFH tissue and hygiene remains highly fragmented, marked by the prevalence of numerous local and regional players offering low-priced options. For these products, since the packaging is not visible to the end user, brand recognition is not a primary consideration when purchasing.
Consumers are becoming increasingly aware of how their actions affect the environment, and what steps they can take to stop this. This has several implications for AFH tissue and hygiene.
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Understand the latest market trends and future growth opportunities for the Away-From-Home Tissue and Hygiene industry in India with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Away-From-Home Tissue and Hygiene industry in India, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Away-From-Home Tissue and Hygiene
Away-from-home sales covers all sales of tissue and hygiene products in the Incontinence, Wipes, Toilet Paper, Tissues, Paper Tableware and Paper Towels sectors that are intended for use outside of the home. This could be in medical institutions, offices, hotels and restaurants or government controlled environments such as schools and the military.
See All of Our DefinitionsThis report originates from Passport, our Away-From-Home Tissue and Hygiene research and analysis database.
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