This report visually explores everyday habits and behaviours which reflect consumers' beliefs and values, linking behavioural trends with purchase and consumption habits.

Tobacco experienced decline in both volume and value terms in Chile in 2024. 2024 was a year of economic contrasts for the country. With a GDP growth rate of 2.6% and an Inflation rate of 4.5%, the economic context continued to put pressure on household budgets. The unemployment rate reached 8.5% in the same period, reflecting ongoing labour market challenges. Additionally, the government's fiscal balance shifted to a 2.8% deficit, limiting public investment. For these reasons, consumer confiden

Retail volume sales of cigarettes continued to decline sharply in Chile in 2024. While legal cigarette consumption is declining, the penetration of the illicit market, in which smuggling predominates, is increasing. Inefficient controls at the borders with Bolivia and Peru, in addition to limited legal enforcement in the regions of Arica and Parinacota, Tarapacá, and Antofagasta, favoured the growth of illicit market penetration compared to 2023, especially in the capital, Santiago, which accoun

Retail volume sales of cigars and cigarillos grew in Chine in 2024, while smoking tobacco volumes fell markedly during the year. The economic context of 2024, with slight signs of recovery, provided an opportunity for growth in units sold for cigars and cigarillos, but with less growth in value given the greater penetration of budget-friendly products such as smaller cigars and price-fighter cigarettes. However, changes in consumer habits are beginning to weaken the differentiation opportunities

E-vapour products saw double-digit current value growth in Chile in 2024, driven by the increased market penetration of electronic cigarettes, especially single use vapes, which is the category showing the greatest growth in the Chilean market. More and more consumers are opting for these products, which are perceived as novel, innovative, and attractive options, especially for young people of legal smoking age, who on average are consuming many fewer traditional cigarettes than previous generat

Despite the solid performances of categories such as gin and bitters, benefiting from the mixology trend, total volume sales of spirits in Chile declined in 2024 compared to the previous year. Local consumers, especially new generations, have been adopting increasingly healthy lifestyles, choosing to drink less alcohol or low/non-alcoholic beverages, often as part of mocktails, as alternative options when socialising.

In 2024, beer in Chile experienced a flat performance in total volume terms growth terms, mainly impacted by the decrease in consumption via on-trade. With bars and nightclubs closing earlier since the pandemic, also due to a greater perception of insecurity, and the healthy lifestyle trend driving new generations of consumers to drink less alcohol, beer manufacturers felt the impact.

Total volume sales of alcoholic drinks in Chile were fairly flat in 2024, following the overall trend of declining alcohol consumption in the country that mainly impacted the main category of beer. This weak performance was largely attributed to decreasing per capita volumes consumed by younger generations and decreasing disposable incomes towards the end of the review period, which impacted consumption despite accessible average prices.

In 2024, wine in Chile was impacted by different factors that resulted in a total volume sales decline. The first factor was an ageing of its traditional consumer base, which is mostly comprised of older adults who are slowly leaving the category. The second challenge is the overall decrease in alcohol consumption by younger generations. As there is a substitution process occurring among wine consumers in Chile, with older generations being replaced by younger cohorts, wine producers are making

With the gradual popularisation of sweeter drinks, in addition to the search for drinks with lower alcohol content, total volume sales of cider in Chile remained significantly higher than pre-pandemic levels in 2024, offering an alternative to beer and RTDs. Nevertheless, the category suffered from significant declines during the year due to the healthy lifestyle trend, with Chileans reducing their alcohol consumption or choosing more affordable options when socialising. Regular cider continued

Boosted by the recent launches of wine-based RTDs from major wineries in the country, total volume sales of RTDs in Chile continued to rise in 2024, driven by the off-trade channel and local consumers’ increasing preference for sweeter and refreshing drinks. Spirit-based RTDs remained the largest category within RTDs in 2024, offering a wide range of brands, with pisco as the most common spirit used in the mix, aligning with the popularity of the local drink. Despite competition from flavoured/m

Consumer Lifestyles provides valuable insights into the key attitudes and current perspectives of consumers, and how these influence their purchasing and consumption behaviours. It quantifies consumer behaviours, preferences and motivations, aligning them with broader trends.

Bath and shower in Chile experienced value growth in line with 2023’s performance; however, there were no major innovations or changes in this category. Chilean consumers demonstrated a dual approach to their purchases during the year; in categories deemed less essential, such as bath and shower, and personal care products in general, they continued to prioritise convenience and discounts, opting for more affordable options and favouring private label. Conversely, in more specialised categories

Colour cosmetics in Chile recorded double-digit current value growth in 2024, in line with the previous year’s performance. This performance was mainly driven by a further rise in unit prices, while overall demand fell. Nevertheless, some areas of colour cosmetics performed more positively in volume terms, including eye make-up, the largest value category overall. Sales were driven by a large number of innovations, the emergence of new brands, and a strong trend towards shimmering eye make-up an

Depilatories in Chile experienced a rebound in 2024, mainly due to the strong performance of women’s razors and blades. While men’s shaving remained stable at the end of the review period, products specifically targeting a female demographic showed a high level of expansion, with the presence of new brands and innovations in the local market. The wide availability of depilatories in physical stores and online platforms has made it easier for consumers to access various options that suit their ne

Despite a marginal fall in volume sales in 2024, men's grooming in Chile continued to record healthy current value growth, building on the momentum witnessed in previous years. The category’s performance was driven by a focus on personal care and grooming among local consumers. Sales of men’s skin care and deodorants continued to rise due to the greater availability of products specifically designed for a male demographic, combined with a cultural shift towards more conscious skin care routines

In 2024, fragrances in Chile recorded sustained value growth for the fourth consecutive year, with an even stronger performance than in 2023. Unlike the previous year, when the mass segment experienced a resurgence mainly through beauty specialists, while the premium segment recorded more modest value growth compared to 2022 due to high promotional activity, particularly by department stores — 2024’s performance was driven by premium fragrances, with the latter recording double-digit current val

Sun care in Chile maintained solid growth in 2024, following exponential growth post-pandemic. This sustained growth in sun care can be attributed to greater consumer awareness of incorporating sunscreen into daily facial care routines. While volume growth slowed compared to the previous year, many brands launched their own sunscreen lines with dermocosmetics attributes, distancing themselves from traditional sun protection. Additionally, the price of dermocosmetics adult sun care is approaching

Deodorants in Chile recorded slower value growth in 2024 compared to the previous year, and a decline in volume sales, mainly because some Chilean consumers prioritised purchases in beauty categories. Value growth in 2024 was primarily driven by dermocosmetics, where "clinical" type deodorants have capitalised on growing interest in dermatological claims. Additionally, in 2024, there were no major innovations in the category, unlike in 2023, when new product launches with skinification attribute

Despite a further fall in demand, oral care in Chile recorded further current value growth in 2024. The category’s value sales have been slowly recovering after weak performances in 2022 and 2023, mainly due to Chilean consumers prioritising their spending and prolonging replacement purchases. In 2024, strong value growth was driven by greater specialisation in the category, with consumers seeking dentist-recommended products to improve their oral health.

Skin care in Chile continued to record strong value growth in 2024. While volume sales experienced another fall, overall demand remained above pre-pandemic levels. Therefore, dynamic value growth was driven by consumers' increasing interest in more sophisticated products, with ingredients such as hyaluronic acid, retinol, and niacinamides gaining popularity. Local consumers are adding various steps to their skin care routines in the mass segment, while brands are becoming increasingly sophistica

In 2025, the pet care industry in Chile is expected to regain momentum in both volume and value terms, supported by an improving economic climate and rising disposable incomes. Categories such as cat treats and mixers are seeing particularly strong growth, driven by a growing trend among pet owners to pamper their animals with healthier, more natural food options. As pets are increasingly regarded as integral family members, the emotional bond between owners and their animals continues to deepen

The decline of the other pet food category is expected to persist in 2025. In Chile, cats and dogs remain the most popular pets, with demand for food products focused primarily on these animals, overshadowing the need for products aimed at other pets like birds, fish, and reptiles. As a result, retailers are likely to continue reallocating shelf space to prioritise the growing demand for cat and dog food, as these categories command larger market shares and generate higher sales volumes. The oth

The dog food market in Chile is projected to see stronger growth in both volume and value terms in 2025 compared to 2024. This anticipated expansion is largely driven by expectations of improved economic conditions, which are likely to increase disposable income and boost demand for these products. Also, major companies are expected to continue developing offerings with more natural ingredients and providing a wider variety of products in categories like wet food, and treats and mixers, which ha