Looking ahead, negative demographics are expected to adversely affect consumer demand for AFH tissue and hygiene in North Macedonia as the potential consumer base diminishes. However, improved living standards and increased spending in both the public and private sectors will positively influence the category’s performance over the forecast period, largely offsetting the volume stagnation and losses associated with the shrinking consumer base.
The horeca, business, and public sectors are expected to create conditions for the stable growth and development of AFH tissue and hygiene in the coming years. Improvements in living standards in North Macedonia, evolving lifestyles and rapid urbanisation will accelerate on-the-go consumption, while the growth of e-commerce will become increasingly relevant for horeca and businesses as new B2B platforms emerge.
AFH tissue is predominantly purchased in bulk, and this trend is likely to persist. Innovation will focus on the development of more efficient and eco-friendly packaging to minimise waste and extend product lifespan during storage.
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Understand the latest market trends and future growth opportunities for the Away-From-Home Tissue and Hygiene industry in North Macedonia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Away-From-Home Tissue and Hygiene industry in North Macedonia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Away-From-Home Tissue and Hygiene
Away-from-home sales covers all sales of tissue and hygiene products in the Incontinence, Wipes, Toilet Paper, Tissues, Paper Tableware and Paper Towels sectors that are intended for use outside of the home. This could be in medical institutions, offices, hotels and restaurants or government controlled environments such as schools and the military.
See all of our definitionsThis report originates from Passport, our Away-From-Home Tissue and Hygiene research and analysis database.
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