Away-From-Home Tissue and Hygiene in Kazakhstan

March 2024
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EUR 1,125
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Overview:

Understand the latest market trends and future growth opportunities for the Away-From-Home Tissue and Hygiene industry in Kazakhstan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the Away-From-Home Tissue and Hygiene industry in Kazakhstan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Away-From-Home Tissue and Hygiene in Kazakhstan report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Away-From-Home Tissue and Hygiene in Kazakhstan?
  • Which are the leading brands in Away-From-Home Tissue and Hygiene in Kazakhstan?
  • How are products distributed in Away-From-Home Tissue and Hygiene in Kazakhstan?
  • How is the rise of e-commerce changing the retail and competitive landscape?
  • How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
  • How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Away-From-Home Tissue and Hygiene products?
  • Where is future growth expected to be most dynamic?
  • How important will sustainability and recycling be in generating future growth?
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Away-From-Home Tissue and Hygiene in Kazakhstan - Category analysis

KEY DATA FINDINGS

Away-from home hygiene registers higher volume growth
Reduced funding for public health programmes
AFH toilet paper accounts for most volume sales
Healthy volume growth over forecast period
Significant potential for growth within away-from home adult incontinence
Sustainability concerns dampen volume sales
Table 1 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2018-2023
Table 2 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2018-2023
Table 3 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2018-2023
Table 4 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2023
Table 5 Sales of Forecast Away-From-Home Tissue and Hygiene by Category: Value 2023-2028
Table 6 Sales of Forecast Away-From-Home Tissue and Hygiene by Category: % Value Growth 2023-2028

Tissue and Hygiene in Kazakhstan - Industry Overview

Tissue and hygiene in 2023: The big picture
2023 key trends
Competitive landscape
Retailing developments
What next for tissue and hygiene?
Table 7 Birth Rates 2018-2023
Table 8 Infant Population 2018-2023
Table 9 Female Population by Age 2018-2023
Table 10 Total Population by Age 2018-2023
Table 11 Households 2018-2023
Table 12 Forecast Infant Population 2023-2028
Table 13 Forecast Female Population by Age 2023-2028
Table 14 Forecast Total Population by Age 2023-2028
Table 15 Forecast Households 2023-2028
Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2018-2023
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2018-2023
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2019-2023
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2020-2023
Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2018-2023
Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2018-2023
Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2023
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2023-2028
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2023-2028

DISCLAIMER

Summary 1 Research Sources
The following categories and subcategories are included:

Away-From-Home Tissue and Hygiene

    • AFH Adult Incontinence
    • AFH Boxed Facial Tissues
      • AFH Napkins
      • AFH Tablecloths
    • AFH Paper Towels
    • AFH Toilet Paper
    • AFH Wipers

Away-From-Home Tissue and Hygiene

Away-from-home sales covers all sales of tissue and hygiene products in the Incontinence, Wipes, Toilet Paper, Tissues, Paper Tableware and Paper Towels sectors that are intended for use outside of the home. This could be in medical institutions, offices, hotels and restaurants or government controlled environments such as schools and the military.

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This report originates from Passport, our Away-From-Home Tissue and Hygiene research and analysis database.

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