AFH tissue and hygiene is expected to maintain current value growth throughout the forecast period, with increases for both AFH tissue and AFH hygiene. As Japan looks towards the future, sustainable growth in the tourism industry is anticipated to be a key driver for the expansion of AFH tissue.
With the ageing population in Japan, diversification will be essential for players in AFH adult incontinence to enhance their competitiveness and achieve sustainable growth. Innovation and investment in this space are therefore being strengthened.
From 2025 onwards, the stabilisation of manufacturing costs is anticipated; however, companies will still need to reassess their pricing strategies. A primary focus will be on improving energy efficiency and reducing the procurement costs of raw materials, which are crucial for maintaining the price competitiveness of products.
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Understand the latest market trends and future growth opportunities for the Away-From-Home Tissue and Hygiene industry in Japan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Away-From-Home Tissue and Hygiene industry in Japan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Away-From-Home Tissue and Hygiene
Away-from-home sales covers all sales of tissue and hygiene products in the Incontinence, Wipes, Toilet Paper, Tissues, Paper Tableware and Paper Towels sectors that are intended for use outside of the home. This could be in medical institutions, offices, hotels and restaurants or government controlled environments such as schools and the military.
See all of our definitionsThis report originates from Passport, our Away-From-Home Tissue and Hygiene research and analysis database.
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