Although rates of growth are expected to slow compared with 2024, sunglasses is set to see volume and current value growth throughout the forecast period. According to Euromonitor’s Voice of the Consumer: Health and Nutrition Survey, fielded February 2023, Japan has had one of the lowest percentages of respondents who wear sunglasses regularly.
Retail e-commerce has been growing as a distribution channel, and this is set to continue. However, for direct-to-consumer brands, it is still important to have a presence and deliver brand stories through store-based outlets.
Owndays, a growing spectacles brand/retailer, and Huawei collaborated and developed Owndays x HUAWEI Eyewear, which was launched in May 2022. The concept was “spectacles that can listen”.
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Understand the latest market trends and future growth opportunities for the Sunglasses industry in Japan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sunglasses industry in Japan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Sunglasses may be made with either prescription or non-prescription lenses that are darken to provide protection against bright light and possibly ultraviolet (UV) light. Photo-chromic lenses and clip-ons are excluded.
See All of Our DefinitionsThis report originates from Passport, our Sunglasses research and analysis database.
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