Sales of sunglasses are expected to rise moderately over the forecast period as the economic situation improves and consumer confidence strengthens. Many Swiss consumers will be motivated to purchase sunglasses either to replace older models or to expand their collection for different activities or outfits.
The enduring popularity of outdoor activities like hiking, biking, and skiing — particularly in high-altitude regions — will continue to drive steady demand for sunglasses with high UV protection and robust build quality. Nevertheless, growth is likely to remain limited, as many purchases will be replacements rather than additions.
Sustainability is an increasingly important factor influencing consumer choice, with rising interest in eco-friendly materials, recycled packaging, and transparent supply chains. Brands such as Rolf, Bonocler, Eco Eyewear, and Dick Moby are tapping into this growing market by offering sunglasses made from plant-based or recycled materials.
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Understand the latest market trends and future growth opportunities for the Sunglasses industry in Switzerland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sunglasses industry in Switzerland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Sunglasses may be made with either prescription or non-prescription lenses that are darken to provide protection against bright light and possibly ultraviolet (UV) light. Photo-chromic lenses and clip-ons are excluded.
See all of our definitionsThis report originates from Passport, our Sunglasses research and analysis database.
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