Sunglasses will see a positive performance over the forecast period, supported by the ongoing expansion of fashion brand licenses. While some consumers will remain price sensitive, a polarised trend for premium and designer sunglasses is expected to continue, aligned with ongoing economic recovery, and supported by fashion trends.
Smart glasses technology is reported to be generating consumer interest, with expansion anticipated as manufacturers introduce new products. Dutch consumers are traditionally characterised as early adopters of new technologies and innovation, with research indicating a willingness to pay premium prices for products offering perceived added value.
Sports sunglasses are expected to remain a focus for promotional activities and product developments over the forecast period.
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Understand the latest market trends and future growth opportunities for the Sunglasses industry in Netherlands with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sunglasses industry in Netherlands, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Sunglasses may be made with either prescription or non-prescription lenses that are darken to provide protection against bright light and possibly ultraviolet (UV) light. Photo-chromic lenses and clip-ons are excluded.
See all of our definitionsThis report originates from Passport, our Sunglasses research and analysis database.
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