Sunglasses in Poland has remained dynamic, largely fuelled by the growth of luxury brands. Polish consumers prefer brands known for their image and quality when it comes to eyewear purchases.
In the forecast period, price is anticipated to remain the primary consideration for consumers when purchasing sunglasses, closely followed by shape and brand. Retailers are responding to this trend by offering regular promotions, even on high-end products, to cater to price-conscious consumers.
While optical goods stores continue to dominate the distribution of sunglasses in Poland, e-commerce is rapidly gaining market share, experiencing a low-double-digit growth rate in retail value terms in 2024. Online retailing is expected to continue its upward trajectory, outpacing traditional brick-and-mortar stores in the coming years.
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Understand the latest market trends and future growth opportunities for the Sunglasses industry in Poland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sunglasses industry in Poland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Sunglasses may be made with either prescription or non-prescription lenses that are darken to provide protection against bright light and possibly ultraviolet (UV) light. Photo-chromic lenses and clip-ons are excluded.
See All of Our DefinitionsThis report originates from Passport, our Sunglasses research and analysis database.
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