Over the forecast period, sunglasses is expected to continue registering growth in current value terms. However, as Polish consumers are increasingly opting for high-end and luxury brands of better quality, it is anticipated that retail volume growth will slow down significantly, even sliding into negative territory.
Sustainability is a key area of innovation in numerous industries, and eyewear is no exception. The use of more sustainable materials is slowly emerging, while plastic and others are being left behind.
Technology and eyewear are increasingly being fused together, and spectacles using artificial intelligence technology are emerging. In early 2025, the sportswear brand Reebok released its first smart glasses in partnership with Lucyd.
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Understand the latest market trends and future growth opportunities for the Sunglasses industry in Poland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sunglasses industry in Poland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Sunglasses may be made with either prescription or non-prescription lenses that are darken to provide protection against bright light and possibly ultraviolet (UV) light. Photo-chromic lenses and clip-ons are excluded.
See all of our definitionsThis report originates from Passport, our Sunglasses research and analysis database.
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