Sunglasses in South Korea is expected to maintain steady over the forecast period, fuelled by a combination of fashion and functionality. With sunglasses evolving into both a style statement and a practical necessity, brands are utilising creative strategies, including collaborations, to introduce fresh perspectives and capture consumer interest.
Sustainability has emerged as a crucial trend in sunglasses, with luxury brands prioritising eco-friendly materials to meet the expectations of environmentally conscious consumers, especially Gen Z, who place great importance on value consumption by considering a brand’s values and philosophy in their purchasing decisions. This not only supports environmental protection but also boosts sales and creates long-term economic value.
Sales of sunglasses through e-commerce platforms have been gradually increasing, reflecting a shift in consumers’ purchasing behaviour. Players in retail e-commerce are adapting to this trend by strengthening their eyewear portfolios to accommodate the rising online demand for sunglasses.
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Understand the latest market trends and future growth opportunities for the Sunglasses industry in South Korea with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sunglasses industry in South Korea, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Sunglasses may be made with either prescription or non-prescription lenses that are darken to provide protection against bright light and possibly ultraviolet (UV) light. Photo-chromic lenses and clip-ons are excluded.
See all of our definitionsThis report originates from Passport, our Sunglasses research and analysis database.
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