While sunglasses in the US is expected to return to positive growth over the forecast period, rises in retail volume and value (constant 2025 prices) sales are projected to be modest. The rebound in the category is likely be limited by several structural and external challenges.
With growing consumer interest in wearable technology, smart sunglasses is emerging as an increasingly attractive product category in the US. As tech companies ramp up investment in this space, more partnerships between eyewear players/brands and technology firms are being formed to meet rising demand.
While consumers are expected to remain cautious with their discretionary spending, particularly in non-essential categories like sunglasses, one bright spot is the growing demand for sports and performance eyewear. This area is set to drive growth opportunities, fuelled by the increasing consumer participation in outdoor activities, not simply for fitness, but also as a form of stress relief, leisure and/or personal fulfilment.
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Understand the latest market trends and future growth opportunities for the Sunglasses industry in USA with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sunglasses industry in USA, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Sunglasses may be made with either prescription or non-prescription lenses that are darken to provide protection against bright light and possibly ultraviolet (UV) light. Photo-chromic lenses and clip-ons are excluded.
See all of our definitionsThis report originates from Passport, our Sunglasses research and analysis database.
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