Following robust recovery in 2021 and 2022, sunglasses in the US began to decline from 2023, due to various economic uncertainties, such as high inflation rates, fluctuating interest rates, and job cuts. With the economy expected to slow down further in 2024, inflationary pressures are forecast to ease, leading to an anticipated annual average inflation rate of 2.
Throughout the forecast period, retailers are poised to invest further in omnichannel strategies to meet the demands of consumers seeking seamless experiences across online and offline channels. While e-commerce is projected to gain share, offline channels will maintain their dominant positions.
Although consumers remain cautious about purchasing traditional sunglasses, there is a prime opportunity to attract new customers and generate additional revenue streams by offering innovative products with cutting-edge technologies. Artificial intelligence (AI), augmented reality (AR), and virtual reality (VR) have garnered significant attention in recent years, including within eyewear.
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Understand the latest market trends and future growth opportunities for the Sunglasses industry in USA with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sunglasses industry in USA, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Sunglasses may be made with either prescription or non-prescription lenses that are darken to provide protection against bright light and possibly ultraviolet (UV) light. Photo-chromic lenses and clip-ons are excluded.
See All of Our DefinitionsThis report originates from Passport, our Sunglasses research and analysis database.
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