The athleisure fashion trend is gaining momentum as consumers look to lead increasingly active lifestyles with a focus on style and comfort. This trend is also having a growing influence on sunglasses in Turkey with increasing demand for sporty and fashionable sunglasses.
In partnership with EssilorLuxottica, Meta launched a new generation of Ray-Ban Meta smart glasses at the end of 2023. The pre-order demand in Turkey for these smart glasses was high and the product started to sell as of November 2023.
E-commerce is projected to gain a stronger foothold in sunglasses over the forecast period as consumers are increasingly turning to online shopping, where they can browse numerous brands and often find more competitive prices than in physical outlets. Retailers are expected to adapt to the changing market landscape and will invest further in their e-commerce capabilities to remain competitive in sunglasses by adopting an omnichannel strategy.
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Understand the latest market trends and future growth opportunities for the Sunglasses industry in Turkey with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sunglasses industry in Turkey, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Sunglasses may be made with either prescription or non-prescription lenses that are darken to provide protection against bright light and possibly ultraviolet (UV) light. Photo-chromic lenses and clip-ons are excluded.
See All of Our DefinitionsThis report originates from Passport, our Sunglasses research and analysis database.
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