Despite economic uncertainty and increased price-sensitivity, branded sunglasses from major international players will continue to enjoy the biggest shares in the marketplace, even in light of rising competition from low-cost and unbranded alternatives. Unit prices are unlikely to drop during the forecast period, given that retailers and manufacturers will continue to engage in deep discounting and aggressive promotional campaigns.
Many Thai consumers will still prefer to buy sunglasses through store-based outlets like optical goods stores and shopping malls, as they value the in-store experience and wish to try on products before making a purchase.
The growing availability and product variety found in multi-functional spectacles, transition lenses and photochromic lenses may undermine consumer interest in sunglasses to some extent. Consumers are faced with an ever-widening array of products designed to serve several needs at once and deliver multifunctional benefits – for example, lenses that change from clear to dark colours in different shades, which are both useful and fashionable.
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Understand the latest market trends and future growth opportunities for the Sunglasses industry in Thailand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sunglasses industry in Thailand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Sunglasses may be made with either prescription or non-prescription lenses that are darken to provide protection against bright light and possibly ultraviolet (UV) light. Photo-chromic lenses and clip-ons are excluded.
See All of Our DefinitionsThis report originates from Passport, our Sunglasses research and analysis database.
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