There is optimism for sunglasses in Brazil in the forecast period. The category has lost some ground in eyewear, impacted by macroeconomic pressures like high interest rates, inflation and global uncertainty.
The global eyewear industry is witnessing a wave of innovation, with the rise of tech-infused sunglasses, particularly in the US and markets in Europe. Devices like Ray-Ban Meta smart glasses, developed in partnership with Meta, integrate cameras, microphones and AI-powered voice assistants to enable real-time translation, video recording and even livestreaming.
As in other areas of eyewear, sustainability is emerging as a key theme in sunglasses, particularly as consumers become more conscious of the environmental impact of fashion and accessories. While still a secondary factor in most purchasing decisions, the demand for eco-friendly materials and responsible production is growing, especially among younger urban consumers who value transparency and purpose-driven brands.
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Understand the latest market trends and future growth opportunities for the Sunglasses industry in Brazil with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sunglasses industry in Brazil, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Sunglasses may be made with either prescription or non-prescription lenses that are darken to provide protection against bright light and possibly ultraviolet (UV) light. Photo-chromic lenses and clip-ons are excluded.
See all of our definitionsThis report originates from Passport, our Sunglasses research and analysis database.
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