Sunglasses are expected to witness stable growth over the forecast period, driven by a wide range of factors. The increase in travel and tourism post-pandemic will play a key role in sales development, whilst climate change and outdoor activities will support demand.
E-commerce has a modest share of retail distribution in 2024, although this channel is more popular for buying spectacle frames online. While most consumers prefer to buy sunglasses in-store, it is considered easier than buying spectacle frames, as most consumers buy sunglasses without prescription lenses.
The integration of emerging technologies, such as AR and UV monitoring, is emerging but remains a very niche segment. For instance, sales of Ray-Ban’s Meta Wayfarer has been modest, but the marketing exposure has boosted the brands overall sales, with the product being mentioned frequently in the media and on social media.
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Understand the latest market trends and future growth opportunities for the Sunglasses industry in Sweden with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sunglasses industry in Sweden, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Sunglasses may be made with either prescription or non-prescription lenses that are darken to provide protection against bright light and possibly ultraviolet (UV) light. Photo-chromic lenses and clip-ons are excluded.
See All of Our DefinitionsThis report originates from Passport, our Sunglasses research and analysis database.
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