Traditional and connected watches is anticipated to register a 2% value CAGR (at constant 2024 prices) over the forecast period, with basic traditional watches set to experience rising price pressure, while premiumisation is likely to persist within high traditional watches. Polarisation will be a factor within traditional watches, but to a lesser extent than in other categories, given the previous disruption stemming from the advent of mobile/smartphones, as many consumers no longer need to wear a watch for time-telling purposes.
Over the early part of the review period, trends in distribution largely aligned with the demands of the pandemic and the resultant lockdowns. As a result, sales of traditional watches through retail e-commerce peaked in 2021, only to subside in favour of jewellery and watch specialists.
Both traditional and connected watches are on the brink of a major shift towards improved sustainability. Leading watchmakers are making deliberate efforts to reduce their environmental impact by incorporating eco-friendly materials in their production processes.
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Understand the latest market trends and future growth opportunities for the Traditional and Connected Watches industry in Australia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Traditional and Connected Watches
This report originates from Passport, our Traditional and Connected Watches research and analysis database.
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