Over the forecast period, there is likely to be growing demand for high-end or luxury watches in Germany. This segment remains resilient despite potential economic uncertainty in the local market.
There is likely to be a strong return to classic designs of watches in Germany as consumers increasingly favour timeless, minimalistic aesthetics over overly complex or sporty styles. Others will seek sophistication and longevity, with the market expected to see a resurgence in clean, understated timepieces that emphasise precision, craftsmanship and heritage.
In the following years, the expansion of retail e-commerce will play a crucial role in developing the distribution of traditional and connected watches in Germany. Innovation will drive new shopping experiences and purchasing behaviours, mainly by integrating generative AI, thus delivering a better shopping experience and product recommendations adapted to consumers’ needs and preferences.
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Understand the latest market trends and future growth opportunities for the Traditional and Connected Watches industry in Germany with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Traditional and Connected Watches industry in Germany, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Traditional and Connected Watches
This report originates from Passport, our Traditional and Connected Watches research and analysis database.
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