The traditional and connected watches market in Switzerland is expected to experience stagnant retail volume growth throughout the forecast period, with single-digit retail value growth driven by traditional watches.
In Switzerland, the appeal of traditional watches is expected to continue outshining the novelty of connected watches over the forecast period, as consumers increasingly view traditional timepieces as timeless investments that enhance personal style and offer lasting value. Unlike connected watches, which are often viewed as temporary trends or technology-driven purchases, traditional watches are appreciated for their heritage, craftsmanship, and luxury appeal, making them coveted pieces that are worn not just for their functionality but as symbols of status and style.
A growing focus on health and wellness has contributed to the growth of connected watches in Switzerland, as consumers increasingly seek wearable devices that track fitness metrics, heart rate, and other vital signs. However, stagnant innovation in the connected watch segment has stalled sales, particularly as the technological advancements in these devices have slowed down.
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Understand the latest market trends and future growth opportunities for the Traditional and Connected Watches industry in Switzerland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Traditional and Connected Watches
This report originates from Passport, our Traditional and Connected Watches research and analysis database.
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