The horological landscape in Switzerland is poised to embrace digital development, with a fusion of digital functionalities anticipated in both quartz and mechanical watches. This evolution responds to the shifting expectations of Swiss customers, including the younger demographic, who seek watches that seamlessly combine elegance, functionality, and connectivity.
Sustainability has emerged as a pivotal consideration among Swiss consumers, influencing purchasing decisions across all price ranges. Watch manufacturers in Switzerland are responding to this trend by increasingly adopting sustainable practices, from sourcing materials to production processes.
As technology continues to advance, the horological industry is witnessing a growing trend towards creating more personalised and immersive user experiences. The smartwatch and activity band segments are poised for further evolution, with an ongoing emphasis on health monitoring and connectivity.
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Understand the latest market trends and future growth opportunities for the Traditional and Connected Watches industry in Switzerland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Traditional and Connected Watches industry in Switzerland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Traditional and Connected Watches
This report originates from Passport, our Traditional and Connected Watches research and analysis database.
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