Traditional and connected watches is anticipated to see marginal positive growth in both value and volume terms over the forecast period, driven by consumer upgrades, which pushes up prices and, consequently, value growth. While affluent European and local consumers are targeted for premium and luxury timepieces, sales could also benefit from the return of Asian tourists, particularly from China.
Sales of connected watches in France had been strong until 2022, when demand began to stagnate in 2023. The decline in smartphone sales, notably of Apple and Samsung over 2023-2024, has contributed to this slowdown, as connected watches are often paired with smartphones.
The second-hand market presents both a threat and opportunity for high-end watch sales. Brands like Rolex face challenges from long waiting lists for new models, pushing some consumers to opt for second-hand luxury timepieces, especially as Millennials and Gen Z increasingly view them as investments.
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Understand the latest market trends and future growth opportunities for the Traditional and Connected Watches industry in France with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Traditional and Connected Watches
This report originates from Passport, our Traditional and Connected Watches research and analysis database.
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