Over the forecast period, traditional watches is expected to see growth, with high mechanical watches anticipated to register the best performance in current value terms. Traditional watches will continue to sell well through the e-commerce channel, which will register strong growth rates.
Consumers in Italy are progressively changing their approach to luxury, seeking brands that reflect their personality and allow them to proudly showcase their identity. This is one of the main reasons why sustainability is increasingly central to both consumer choices and category players.
When consumers consider purchasing a watch, the most important factors are the design, the brand and the price. Over the forecast period, Italians are expected to continue favouring major brands within mechanical watches, quartz analogue watches and quartz digital watches.
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Understand the latest market trends and future growth opportunities for the Traditional and Connected Watches industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Traditional and Connected Watches industry in Italy, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Traditional and Connected Watches
This report originates from Passport, our Traditional and Connected Watches research and analysis database.
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