Mid- to high-priced watches are forecasted to show robust growth over the next five years, underpinned by the rapid expansion of luxury watch brands and increasing international tourist arrivals. In addition, these products tend to remain better protected against fluctuations in the economy than lower-priced options.
Despite the growth of e-commerce, watch retailers in Malaysia continue to emphasise enhancing the in-store shopping experience to attract customers. In 2024, Tudor partnered with Cortina Watch to open Malaysia’s largest boutique in Pavilion Damansara Heights, offering an immersive environment where guests could explore Tudor’s iconic collections, including Pelagos, 1926, and Black Bay.
The continued increase in the cost of living in Malaysia, driven by factors such as rationalisation of petrol subsidies starting in 2025, is expected to result in higher prices for necessities, including food. To address these challenges, leading retailers such as City Chain Malaysia are likely to intensify promotional efforts to attract cost-conscious consumers.
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Understand the latest market trends and future growth opportunities for the Traditional and Connected Watches industry in Malaysia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Traditional and Connected Watches industry in Malaysia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Traditional and Connected Watches
This report originates from Passport, our Traditional and Connected Watches research and analysis database.
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