According to Euromonitor’s Consumers data, Japan’s total population decreased from 2019 to 2024, with an anticipated further decline from 2024 to 2029. This presents a challenge to volume growth for traditional and connected watches in the forecast period.
High watches is expected to continue driving the retail current value growth of traditional watches in Japan in the forecast period, although there is a stark disparity between urban and rural areas, exacerbated by the declining population in the countryside. In urban centres, events and exhibitions are thriving, while rural regions do not experience the same level of enthusiasm.
Digital activity watches, commonly known as smart bands, is anticipated to see continued growth in both retail volume and current value terms in Japan in the forecast period, largely due to their affordability and value for money. Chinese brands such as Xiaomi and Huawei will play a pivotal role in this expansion, offering the latest models priced between JPY5,000 and JPY9,000.
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Understand the latest market trends and future growth opportunities for the Traditional and Connected Watches industry in Japan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Traditional and Connected Watches industry in Japan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Traditional and Connected Watches
This report originates from Passport, our Traditional and Connected Watches research and analysis database.
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